I believe good design is built, not guessed. It’s the result of intent, research, and a clear understanding of what a visual needs to say and not just how it needs to look.

My approach is grounded in the idea that form should follow function, and that the strongest work sits at the intersection of art, craft, and practicality. I value clarity and systems over ornamentation and one-offs, and work that’s designed to function at scale while still carrying a human point of view. I’m interested in design that holds up, not design that simply exists.

I’ve spent over fourteen years working across professional sports, entertainment, and brand marketing, often in environments where deadlines are immovable, and audiences are invested. In those settings, there isn’t much room for guesswork. The work has to be considered, supported, and ready to stand on its own because when people care, they notice when something feels off.

I care about what an image communicates, how it shapes perception, and whether it fits into a larger, coherent system. My process is collaborative by nature, grounded in research, and built on trust – autonomy paired with responsibility.

Throughout my career, I’ve often been relied on to step in when projects need direction, stabilization, or a reset, sometimes late in the process and under tight deadlines. When something is in my hands, it gets finished with intent and respect for the work, the audience, and the people it represents – whether that’s teammates, partners, or clients.

I’m drawn to teams that value thoughtfulness, restraint, and long-term creative ownership over noise or quick wins – places where design is treated not as decoration, but as a strategic and lasting asset.